This is a reprint from Media Research Center. Just maybe the media will start thinking about turning their policies around?

A new poll commissioned by the Pew Research Center for the People and the Press, which was released on Sunday, found that "attitudes toward the performance of the news media are at or near their low points in Pew trends dating back to the mid-1980s. This is especially the case in opinions regarding the presses patriotism, bias, and fairness." Pew's summary of it findings detailed how "just 42 percent say news organizations generally 'stand up for America'" and 'six-in-ten see news organizations as politically biased, up from 53 percent two years ago. More than seven-in-ten (72 percent) say news organizations tend to favor one side, rather than treat all sides fairly; that is the largest number ever expressing that view."

An excerpt from Pew's summary report, "Public More Critical of Press, But Goodwill Persists: Online Newspaper Readership Countering Print Losses," for the survey conducted June 8-12 by Princeton Survey Research Associates International among a nationwide sample of 1,464 adults, 18 years of age or older:

....In many cases, attitudes toward the performance of the news media are at or near their low points in Pew trends dating back to the mid-1980s. This is especially the case in opinions regarding the presses patriotism, bias, and fairness.

Just 42% say news organizations generally "stand up for America;" about as many (40%) believe that news organizations are "too critical of America." That represents a significant shift since July 2003, when a narrow majority (51%) said that news organizations stand up for America, while 33% said they were too critical....

Other measures assessing the basic values of the press also have become more negative. Six-in-ten see news organizations as politically biased, up from 53% two years ago. More than seven-in-ten (72%) say news organizations tend to favor one side, rather than treat all sides fairly; that is the largest number ever expressing that view....

Partisanship has long been a major factor in these attitudes. Even so, there has been a startling rise in the politicization of opinions on several measures -- especially the question of whether the news media stands up for America, or is too critical of America.

The partisan gap on this issue has grown dramatically, as Republicans increasingly express the view that the press is excessively critical of the U.S. (67% now vs. 42% in 2002). Over the same period, Democratic opinions on this have remained fairly stable (24% now vs. 26% in 2002).

Republicans are now closely divided as to whether the press protects or hurts democracy; 40% say it protects democracy, while 43% believe it hurts democracy. Two years ago, by a fairly sizable margin (44%-31%) more Republicans felt that the press helped democracy. Democratic opinion on this measure has been more stable. In the current survey, 56% say the press protects democracy while just 27% say it hurts democracy.

Views on whether the press is politically biased have been more consistent over the years. More than seven-in-ten Republicans (73%) say the press is biased, compared with 53% of Democrats. Perceptions of political bias have increased modestly among members of both parties over the past two years.

Generally, Democrats are much more positive in their assessments of press values and performance than are Republicans. But increasingly, Democrats are showing dissatisfaction with press coverage of the Bush administration. A majority of Democrats (54%) say that press coverage of the Bush administration has not been critical enough; that represents a sizable increase from May 2004 (39%)....

In past surveys on the press, criticisms of the news media were accompanied by a widespread perception that the power of news organizations was expanding.

But that has changed, largely owing to a major shift in perceptions among Republicans. Overall, more Americans still believe the influence of the press is increasing rather than decreasing (by 49%-36%), but the margin has narrowed. Two years ago, 55% said news organizations were growing in influence, while just 29% felt their influence was declining.

In the past, Republicans by wide margins said that news organizations were growing in influence. But in the current survey, as many say the press is losing influence as say it is expanding in influence (45% vs. 43%). Attitudes among Democrats and independents have been much more stable.

While there are deep differences about the presses power and performance, most Americans agree that news organizations, when deciding what stories to report, care more about attracting the biggest audience rather than about keeping the public informed.

Majorities in every demographic and political group express this opinion, but it is especially prevalent among conservative Republicans (90%)....

And 85% of those who cite the internet as a main source believe that news organizations are mostly motivated by a desire to expand their audience, rather than to inform the public.

Beyond the rising criticism of press performance and patriotism, there also has been significant erosion in support for the news media's watchdog role over the military. Nearly half (47%) say that by criticizing the military, news organizations are weakening the nation's defenses; 44% say such criticism keeps the nation militarily prepared. The percentage saying press criticism weakens American defenses has been increasing in recent years and now stands at its highest point in surveys dating to 1985.

By contrast, public support for the news media's role as a political watchdog has endured and even increased a bit. Six-in-ten Americans say that by criticizing political leaders, news organizations keep political leaders from doing things that should not be done; just 28% feel such criticism keeps political leaders from doing their jobs. Two years ago, 54% endorsed the presses role as a political watchdog.

The long-term growth in the view that press criticism weakens the military has mostly come among Republicans. From the mid-1980s through the end of the Persian Gulf War in March 1991, minorities of Republicans felt that such criticism weakened the military. Currently, two-thirds of Republicans (67%) express that opinion. Attitudes among Democrats and independents have been far more stable.

While the public has been more consistently supportive of the presses adversarial role in politics, there has been some partisan movement reflecting the changing balance of power in Washington. In the late 1990s, during the Clinton administration, Republicans were somewhat more likely than Democrats to say that criticism of political leaders was worth it because it could prevent wrongdoing.

Since then, Democrats have become much more supportive of the news media's political watchdog role, and Republicans less so....

END of Excerpt

For the June 26 report in full summarizing the poll, as well as for links to more detailed survey information, go to: people-press.org
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Comments
on Jun 29, 2005
bump
on Jun 29, 2005
While I don't take any poll figures seriously I feel that more and more Americans are becoming increasingly disgusted by the press. The obviously biased reporting is an insult to the idea of true journalism and it is becoming difficult to take anything the media says seriously.
The press is supposed to report the facts, not create them or put a "spin" on them and they are failing miserably at the expense of their professional credibility. Somehow, somewhere the line between editorial and reporting became erased and the press today can't seem to make any distinction between them.
on Jun 29, 2005
How surprising.
on Jun 29, 2005
In answer to your title, not until it is too late!